Nailed the flavor. Perfected the packaging. Now scale it up
Helios & Partners CPG provides talent and capital to scale the world's most ambitious consumer brands.
From shelf to consumer.
Getting your product onto the shelves is just the tip of the iceberg. Engineering a connection with the consumer is how we win.
Work the algorithm.
From Amazon to Instacart, we secure the prime digital real estate that ensures when they search the category, they see you first.
Manufacture heat.
From TikTok Shop to Instagram, we turn passive scrolling into active shopping, creating the kind of algorithm-breaking FOMO that clears inventory before the first review is even posted.
Build desire.
From the unboxing video to the center aisle, we craft the visual identity that wins the "3-second stare" test, ensuring your product is the one they grab before they even know what it is.
Incite movements.
From niche creators to macro-icons, we orchestrate the kind of organic seeding that feels like a discovery, not an ad, driving the real love and real volume that money usually can't buy.
Build worlds.
From high-concept pop-ups to festival drops, we turn physical footprints into digital content factories.
Translate cool.
From Santa Monica to Shanghai, Singapore to Bogota, our staff on 4 continents sorts out global distribution.
Capital with a Pulse
Permanent Equity is how you scale with confidence.
We offer shares for service, investing our world-class growth marketing engine directly into your growth.
The Day-to-Day
We provide growth and talent to ambitious brands.
From Seed to Series B, we align our equity with your velocity, ensuring that we are just as invested as you are.
The Rocket Fuel
Our team helps to build your brand presence and facilitate activations.
We structure deals that give you the capital and the creative firepower to blast past the incumbents.
The Network Effect
We open doors, so you can focus on building your brand.
From Santa Monica to Hong Kong, we grant access to a global network of retailers, manufacturers, and distributors to help your brand thrive.
The Exit Strategy
We engineer brands that attract the consumer and large conglomerates.
From day one to ringing the IPO bell, we reverse-engineer exactly what global conglomerates are looking to buy, locking in exit opportunities.
Consumer Ecosystem Investing™
How Consumer Ecosystem Investing Works: We move from ignition to lift-off in two distinct phases.
We don't just launch; we invade. We deploy infrastructure and on-ground muscle to force velocity where it counts: the register.
- Sales & Retail: Velocity at the shelf.
- Media: High-impact acquisition.
- Branding: Identity that demands attention.
- PR + Influence: Cultural saturation.
We deploy a battle-tested launch playbook to eliminate early-stage friction and build a lasting brand, bypassing the usual trial-and-error and turning concepts into revenue-generating engines from day one.
- Social Commerce: Algorithm dominance.
- Partnerships: Brand collabs that expand reach.
- Talent: Building the team that scales.
- Marketing & Retail: Global distribution.
THE AUGMENTED PLAYBOOK
We employ AI tools to give your brand the advantage it deserves.
Our augmented intelligence framework integrates autonomous AI agents directly into our teams, working 24/7 alongside human experts to force velocity.
The Hybrid Workforce
We deploy agents to handle the grunt work instantly, freeing up human genius for killer strategy.
The Machine
Optimization at the speed of light. While the industry is busy A/B testing, we are A-to-Z testing thousands of variants in real-time.
The Forecast
We spot the trend before the hashtag. Our predictive engine analyzes cultural signal noise to tell you what the world wants next month, not last week.
We eat what we cook
We implement every strategy within our own portfolio first, ensuring that our growth services are tried and true. From $500k to $50M, these are more than client wins; they represent our own growth in real time.
Naples to your table
From Naples to your table. Scaled revenue from $500k to $50MM. That's execution.
Main character energy
High concept, high design. Rejected a $5MM takeover because we know what we built.
The Luxury Oral Ritual
Launched globally Day One. We used Shares for Service to break the category.