Nailed the flavor. Perfected the packaging. Now scale it up
Helios & Partners CPG provides talent and capital to scale the world's most ambitious consumer brands.
From shelf to sold.
Getting it onto the shelf is just the battle. Engineering it off the shelf is how we win.
We don't just buy ads; we hack the algorithm.
From Amazon to Instacart, we secure the prime digital real estate that ensures when they search the category, they see you first.
We don't just post content; we manufacture heat.
From TikTok Shop to Instagram, we turn passive scrolling into active shopping, creating the kind of algorithm-breaking FOMO that clears inventory before the first review is even posted.
We don't just design wrappers; we build desire.
From the unboxing video to the center aisle, we craft the visual identity that wins the "3-second stare" test, ensuring your product is the one they grab before they even know what it is.
We don't just buy posts; we incite movements.
From niche creators to macro-icons, we orchestrate the kind of organic seeding that feels like a discovery, not an ad, driving the real love and real volume that money usually can't buy.
We don't just rent space; we build worlds.
From high-concept pop-ups to festival drops, we turn physical footprints into digital content factories.
We don't just export goods; we translate cool.
From Santa Monica to Shanghai, Singapore to Bogota, our staff on 4 continents sorts out global distribution.
Capital with a Pulse
Permanent Equity is how you scale with confidence.
We offer Shares for Service, swapping our world-class marketing engine for equity in your growth.
Skin in the game
We don't just write checks; we write futures.
From Seed to Series B, we align our equity with your velocity, ensuring that we are in the trenches with you and only win when you exit.
Runway & rocket fuel
We don't just provide runway; we provide lift-off.
From cash flow to cap table, we structure deals that give you the capital to burn and the creative firepower to blast past the incumbents.
The Network
We don't just make intros; we open vaults.
From Santa Monica to Hong Kong, we grant you access to a global family of retailers and distributors, turning a cold call into a permanent seat at the table.
Exit strategy
We don't just build brands; we engineer exits.
From Day One to the IPO bell, we reverse-engineer exactly what the global conglomerates are looking to buy, ensuring you aren't just built to last—you're built to be bought.
Consumer Ecosystem Investing™
How Consumer Ecosystem Investing™ works. We move from ignition to liquidity in two distinct phases.
We don't just launch; we invade. We deploy infrastructure and on-ground muscle to force velocity where it counts: the register.
- Sales & Retail: Velocity at the shelf.
- Media: High-impact acquisition.
- Branding: Identity that demands attention.
- PR + Influence: Cultural saturation.
We don't build to last; we build to sell. We reverse-engineer the acquisition targets of global conglomerates to ensure your liquidity event is mathematically inevitable.
- Social Commerce: Algorithm dominance.
- Partnerships: Brand collabs that expand reach.
- Talent: Building the team that scales.
- Marketing & Retail: Global distribution.
The Unfair Advantage
We don't just use AI tools; we employ them.
Our Augmented Intelligence Framework integrates autonomous AI agents directly into our teams, working 24/7 alongside human experts to force velocity.
The Hybrid Workforce
We don't hire bloat; we deploy agents. Our AI workforce handles the grunt work instantly, freeing up human genius for the killer strategy.
The Machine
Optimization at the speed of light. While the industry is busy A/B testing, we are A-to-Z testing thousands of variants in real-time.
The Forecast
We spot the trend before the hashtag. Our predictive engine analyzes cultural signal noise to tell you what the world wants next month, not last week.
We eat what we cook
We don't use you as a guinea pig. We test every strategy on our own portfolio first. From $500k to $50MM, these aren't just client wins—they're our own equity growing in real-time. If it works for our money, it works for yours.
Naples to your table
From Naples to your table. Scaled revenue from $500k to $50MM. That's execution.
Main character energy
High concept, high design. Rejected a $5MM takeover because we know what we built.
The Luxury Oral Ritual
Launched globally Day One. We used Shares for Service to break the category.